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You’ll need it to pull off a Plan B. Here
are three ways to recognize if you have it.
1. Your inner E has been out
since you were a kid
Are you obsessed by something? Do you feel ‘called’ to a special
cause or ‘thing’? Is there something you just cannot get out of
your mind? Does it feel good just to think about it, do it, or
experience it? Are you doing it already?
Sometimes that special passion catches someone already in childhood
and the inner entrepreneur pops out early.
That’s
what happened to Estée Lauder, the cosmetics mogul.
When she was a little girl, she:
“…enjoyed experimenting with her mother’s skin creams and fragrances.
But Esty’s interest in beauty products and other symbols of femininity
extended beyond trying them on herself. From her earliest days,
she wanted to alter other people’s appearance, to pat cream onto
their faces, brush their hair, and apply lip rouge (lipstick).
Esty started at home, applying what she called ‘treatments’ to
her family members and friends.”
Like so many entrepreneurs, her parents were not enthused.
“[Her father] admonished his daughter to stop ‘fiddling with other
people’s faces’.”
“But,” writes the author, little Esty “could not obey her father.
She was obsessed with the possibilities that cosmetics afforded
women.”
She was infatuated with her Plan B from the first, and did it
despite her parents’ objections...
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