Four Agreements for Marketers
| “If you can begin to live
your life with these agreements, the transformation in your life
will be amazing. You will see the drama of hell disappear right
before your very eyes. Instead … you will be creating a new dream
your personal dream of heaven.” Don Miguel Ruiz. The Four Agreements, p. 23 |
Don
Miguel has changed the lives of the millions of people who have read
his little book and have made the four life agreements with themselves.
There are now little groups all over the country who meet and discuss
the four agreements and support each other in creating new meaningful
lives.
I won’t discuss Don Miguel’s agreements here. His book is
a fast and easy read.
The four agreements I offer you instead were, unbeknownst to me until
now, the hidden foundation of my sales performance, and apparently
that of successful marketers throughout the world. They are agreements
I subconsciously made with myself regarding how I interacted with
the marketplace – the people who were in the running to buy my
thing. From these four agreements arose the words I used.
The first agreement preserved my self-esteem; the second made sure
I didn’t lose the few good prospects by mistake; the third popped
open the minds of the ones who would buy; and the fourth guaranteed
me wild success.
Ready?
(Available for download now) |
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 (Available for download now) |
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